A tutorial on PPC versus PPM
Introduction
Web traffic has become an inseparable part of online business, which is booming of late. It not only increases customers, but also enhances the cash flow and revenue generation for a website. People are banking on the popularity of their websites. Website traffic is the lifeline of a website. To draw website traffic, various strategies can be used like the inclusion of keywords, backlinks, and unique content. Among the paid methods of increasing website traffic are PPC (pay per click) and PPM (Pay per mille or thousand impressions).
- April 9th, 2009
- SEO Tutorials, Tutorial
- Comments (4)
Pay-Per-Click (PPC) advertising and Organic Search are the most opted for strategies for getting huge network traffic. Both these methodologies are good in their own way, and an entrepreneur should go for them only after being fully aware of their individual advantages and disadvantages.
