The Importance of Link Baiting?

Link baiting can be defined as “link building technique with a twist”. It has been compared with fishing by SEO experts. Have you ever observed an angler catching fish using some fish food as a bait to catch the fish? Similarly, when you want to draw a huge amount of network crowd, you need to display some textual or graphical content on a web page that acts as bait. Instead of hunting out for links you intend to bring links to your site through unique and good site content.

This content can be a blog post or an article or a picture that is used for drawing as many links as possible from different sources on the Internet. This content that is used for baiting links on the Internet is called a link bait and the process is called link baiting. Link Baiting is just like fishing. Read the rest of this entry »

Website Designing for SEO

Till few years back we used to see website loaded with some attractive animation that would keep the viewers enthralled and would also attract huge network traffic. But, the present SEO generation wants your website to be designed in a way in which it will always be in the good books of the search engine. The ultimate aim is to woo the search engines to give your website top priority in their crawling and selection process.

It has been observed that websites that manage to bag a good rank in the search engine rankings are the ones that are using cascading style sheets (CSS) in place of tables for making the layout and generally designing the website. Using cascading style sheets decreases the amount of program code used and takes apart the graphical representations from the verbal content. But it will also highlight the text and the graphics if you specifically instruct the style sheet application to do so.

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