Why E-Mail Marketing?

E-Mail marketing refers to sending commercial messages to Internet users through electronic mail. A type of direct marketing, e-mail marketing essentially involves the following activities:

• Promotion of new products online,
• Sending commercial messages to existing and potential customers and trying to win their loyalty,
• Advertising through e-mail (even if it is for a third party),
• Sometimes, fundraising messages also come under the scope of e-mail marketing.

Why is E-Mail Marketing Important? Read the rest of this entry »