Bing Search – The next generation in search?

On June 3rd, 2009, software giant Microsoft announced the launch of its new search engine which is quite simply named Bing. Incorporating a fresh look and intuitive features, Bing looks to upset the search engine market, which up till now was monopolized by Google Search.

Having its base in Live Search, a previous search offering which failed to make its mark in the market, Bing looks to enhance users’ search experience dramatically. “Bing” is an onomatopoeia, which signifies a sound, associated with arriving at results and decisions.  Even the homepage, www.bing.com, is neat and polished. The first major eye-catcher is that there is a background image which is changed everyday, and it is usually a photo of breathtaking scenery.

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