Archive for the ‘Social Marketing’ Category
Our quest for information is increasing at a remarkable pace. Internet technology has greatly helped in enhancing our knowledge by making information easily available via web content. Earlier people used to be content by visiting a website and reading its contents. But nowadays, a single webpage simply serves as the entry point to information on a subject. There are numerous URLs in newer websites that take you into deeper layers of information.
Why not Query Strings?
Search engines do not accept special characters
Earlier query strings would be passed for accessing information from another webpage, but nowadays query strings are seldom used because information gathering largely involves search engines which do not recognize special characters like question marks. Read the rest of this entry »
Facebook may have gone in for a makeover but its top-10 most popular applications have continued to attract users. Based on the most number of active users on a daily basis, here is what we’ve got:
• Gambling never fails to attract people. More than 70,000 users keep playing Slots on Facebook virtually every day. Two more games linked to this application are ‘Scratch and Win’ and ‘Pull Tabs’. Tokens won in the latter two games can be used in Slots. Read the rest of this entry »
Internet technology is changing by the day. Internet has become such a competitive area that websites are almost fighting with each other to get noticed. When users enter keywords or phrases in search engines, there is a mad scramble to get returned as one of the top search results. Various webmaster and SEO experts use different tools to ensure that this happens. Latent Semantic Indexing is one of those tools that have become indispensable as far as search engine optimization is concerned.
Latent Semantic Indexing is a method to play around with keywords or phrases contained in the content of websites, documents and books. It is a technique where keywords and phrases are index-analyzed, categorized or listed in such a manner that they convey the same meaning or concept when different words are used.
In Latent Semantic Indexing, keywords are found for a phrase that shows a latent relationship in usage and structure. When users search using search engines, they use various words and phrases for similar searches. Latent Semantic Indexing is used to collect data about these various search terms used by search engine users. When such an exhaustive data is created and fed into the web pages, the search results may not only match the exact word or phrase used by the user but also contain latently related words and phrases.
For example, if a user enters “fresh roses” as the search query, the search engine will return search results containing roses as keyword. In addition to that, Latent Semantic Indexing can be used so that the search engine also returns websites that contain the keyword “fresh flowers”. With an exhaustive data, the search result may return results with similar keywords like “fresh pink roses”, “flowers” etc.
The work that Latent Semantic Indexing does is that it categorizes documents. It does not matter what keywords or phrases the search engine user enters to search. Latent Semantic Indexing will return various results that have a latent relationship to the query entered. As a result, the users get more options and may also get web content, notes and even emails as search results.
Latent Semantic Indexing is very important as far as search engine optimization is concerned. It is beneficial for the website, the search engine and the search engine user. It may happen that the user is looking for certain information and enters an incomplete keyword or phrase as the search query. The user may also be lacking in vocabulary and knowledge. If the search process follows the Boolean pattern, the results may not be what the user is looking for. In this traditional mode of search, the search results may not be displayed correctly if the user does not use the right keyword. He or she, as a result, may move on to another search engine. This is certainly unwanted as far as the search engine and the websites are concerned. Latent Semantic Indexing makes sure that this does not happen.
Through Latent Semantic Indexing, SEO experts try to make sure that their client websites are displayed as search results if the user uses similar keywords and phrases. There are various websites that offer an exhaustive list of synonyms for a particular keyword.
SEO experts spend hours creating a list of similar words for a particular keyword and then use Latent Semantic Indexing to create a list. In the traditional method of searching, the desired result may not be displayed if the user does not use the keywords contained in a website.
Latent Semantic Indexing takes care of that by. Some of the English words have multiple meanings. When the users enter these words as search queries, then the chances of getting the right results may reduce. Latent Semantic Indexing takes out unnecessary words from the data and calculates to arrive at an average meaning that is close to the entered keyword or phrase. The chances of returning the right search results increase considerably.
Apart from this, Latent Semantic Indexing also has a method to go through the content of various websites to find out similar words, semantically common words, close in meaning words and also distant in meaning words. Humans work this way. They can identify all these similar words, semantically common words, close in meaning words and also distant in meaning words.
One thing you must remember that Latent Semantic Indexing does not understand word meanings like humans do. However, its algorithm is able to notice the pattern of the words and indexes them as per the pattern. It is this super ability of Latent Semantic Indexing that makes it so important as far as the modern Internet technology is concerned.
For a perfect search engine optimization, Latent Semantic Indexing is one of the most useful tools around. Webmasters and SEO experts use Latent Semantic Indexing extensively to ensure that their websites are displayed as search results when users enter keywords that are similar in meaning to the keywords contained in their websites. They use all their expertise in creating just the right Latent Semantic Indexing for their websites. For example, if the keyword in a website is Jaguar, then the SEO experts or the webmasters need to mention what Jaguar stands for. Jaguar is the name of a car, a species of cat and even a fighter aircraft. If Latent Semantic Indexing does not understand which Jaguar the website contains, it will get confused itself.
When the database of the Latent Semantic Indexing contains words that are similar words, semantically common words, close in meaning words and also distant in meaning words, then it knows exactly the Jaguar the website deals in and if the user is looking for that Jaguar. These days Latent Semantic Indexing has become as important as an Internet tool that no proper website is launched without a thorough research on the topic.
Websites continuously change the way they use their search technique. Most of the major search engines use Latent Semantic Indexing in websites to determine keyword relevancy and phrase relevancy in context with the content and subject matter of the websites. They use Latent Semantic Indexing for ranking pages. We all know how important page ranking is. In order to ensure that a website is ranked high among search engines, it is important to ensure that keywords and phrases are used judiciously.
If, as an SEO expert or a webmaster, you want to ensure that you have a good page ranking with search engines, it is important for you to use Latent Semantic Indexing judiciously. Some people try to take the back door approach in getting popular with search engines. If and when they are caught, they are doomed to stay in the dark and never get displayed as search results. There is no need for such underhand technique when Latent Semantic Indexing is available to use. It is a step in the right direction and data has proved that it actually works. The modern search engines like those sites that have great content. So, when you launch your website, ensure that you have the finest content. Along with that, please also ensure that you use Latent Semantic Indexing as an SEO tool so that the chances of getting a higher rank are further increased.
Blogging is the latest form of interaction between people online. Blogs attract immediate and huge web traffic. Search engines also pay more attention to the blogs owing to their popularity and unbiased approach. To make blogging easy there are number of tools and many are being added everyday on the internet. WordPress is one of the content management software or CMS tools that make blogging simple for someone who is not even technically inclined. If you are looking for a self hosting tool for blogging WordPress is the right kind of platform for you.
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There are few people who are aware of online classified advertisements but have not heard of Craigslist. Craigslist is a network that joins various online communities that feature free classifieds. For almost anything anyone requires, Craigslist can be used to find it. For houses, rentals, jobs, personals, selling or buying, resume services, discussion forums, communities etc., Craigslist has classified advertisements for all of them.
Craigslist was started in 1995 by Craig Newmark. Initially, it consisted of an email distribution list of friends and also featured local events held in the area of San Francisco. In 1996, it became a web based service. It became a for profit private company in 1999 and expanded to other cities in the United States.
- 2000 – Craigslist spread to Boston, Los Angeles, Chicago, Portland, New York, Seattle, Washington, D. C., Sacramento and San Diego.
- 2001 - Craigslist spread to Austin, Atlanta, Vancouver and Denver.
- 2004 – Amsterdam, Paris, Bengaluru, Tokyo and Sao Paolo were accessed by Craigslist.
- 2008 – 500 other cities in 50 countries across the world were included in the Craigslist business.
As of now, in 2009, Craigslist is present in more than 570 cities worldwide.
What does Craigslist do?
It earns revenue from paid advertisements in the cities it is present in. It is one of the most popular websites across the world and has more than an average of 20 billion page views in a month. As per Alexa, it is the 22nd most popular website in the world and ranks eighth among websites in the United States.
Every month, Craigslist receives more than 40 million new classifieds. No other website or other medium of advertisements in the similar line of business even come closer in terms of number of new ad listings. Craigslist is also one of the most popular job listing sites in the world and receives more than 1 million new job listings in a month.
Craigslist, as it can be seen from the previous few sentences, is the most popular advertisement medium in the world. You will have entries in Craigslist for every conceivable product and service that you can think of. Craigslist gives you a great opportunity to find products and services locally and buying them without any hassle.
Craigslist is slightly different from other online websites in the sense that it does not help in the transportation of goods from one city to another if the buyer and seller are not located in the same city. People who make the transaction are expected to take care of the transportation too. Hence, Craigslist marks its presence in so many cities in the world so that products and services can be procured locally.
When you buy or sell something in Craigslist, it is a possibility that you never come face to face with the seller or the buyer. However, like any other business, it is good to maintain a positive relationship with other Craigslist users you have done business with. Craigslist follows some universal rules and etiquette.
- When you are contacting some other Craigslist user through phone or email, make sure that you are polite.
- When it comes to haggling for a product or service, Craigslist is not the place to be. Yes, it does help when you haggle but don’t overdo it. If you think that the seller is asking too much for a product, then ignore that seller and move on to other sellers. They are plenty of them available on Craigslist.
- When you don’t get a response from sellers, don’t go after their life. Contact them once and let them know about your interest in their product. If they get back to you, well and good. If they don’t, then move elsewhere.
- If you are Craigslist, then be prepared to finish the transaction quickly. Craigslist users prefer customers who choose fast and settle the deal fast. Don’t spend too much time deciding or you may create a bad name for yourself.
- Make a lasting impression by adding a thank you after you conclude a deal. You never know when you may need to contact the same seller again.
As with any other online shopping website, you as a buyer need to keep your eyes open when you are looking to buy something through Craigslist. Buyers and sellers converge on Craigslist from all over the world and there are bound to be some frauds among them. However, when you know the following tricks, you will find it easy to track a fraudulent seller.
- Improper local language – There may be sellers who will claim that they are present in your city when they are actually located in some other part of the world. Some of them will converse in improper local language. When they speak in an improper local language or use wrong grammar and spellings in their email, you may want to check them out before you make a payment.
- Mail option – Some sellers will tell you that they cannot deliver the purchased item locally and can only send it through post. Craigslist encourages local buying and selling. You may want to purchase a product from another country or city but do that at your own risk. Check for the authenticity of the seller before you make the payment. The seller might just vanish after taking your money.
- Car shipping frauds – Craigslist, through its website, continuously warns its users that car shipping cases are likely to be scams. If a seller tells you that he or she will transport the car and take care of the transportation charge, beware! The seller may give you an excuse that they are going out for a vacation and so on. Since they dangle the carrot in front of you, you may think you are getting a great deal. But the whole deal may be a scam.
- Preference – Some sellers may say that they have multiple buyers vying for their product and they are going to offer it to you on a preferential basis. Back out immediately. Craigslist sellers sell on a first come first serve basis and no one has time to analyze buyers and create their favorite list.
- Wire transfers – Another warning from Craigslist states that wired transactions are scams. Some sellers may give you a story and tell you that they are facing some problem with their bank and can only accept wired money. Don’t even think about it. You may want to pay by cash, cheque or Paypal.
When you are aware of these issues, you are bound to have a wonderful experience with Craigslist. You may like an item on Craigslist and then pay a visit to the seller to see the item and even buy it. There is no need to travel unnecessarily.
Craigslist is also open 24 hours a day and you can browse through your product requirement right at the middle of the night. You can also haggle to an extent and get a good deal by comparing prices of similar products. There is also a free section in Craigslist which you may want to browse through.
With so many advantages and a worldwide reputation, Craigslist is certainly a great place to visit and shop from. Check it out and get the beat deals for yourself.
If you turn over the classified advertisement pages of your newspaper, most probably, you might come across scores of classifieds pouring out the virtues of Google Adsense and/or Adwords and how you can become a millionaire, in no time, by simply registering with these applications. Well, these classifieds don’t seem to be exaggerating because Adsense and Adword, Google’s advertising applications, are doing wonders for people who are using them. So, let’s see how …
Google Adsense
How do you earn money with Google Adsense? If you are the owner of a website, it really don’t matter if it’s a small or a big one, with Google Adsense you can display advertisements from the Google advertising network in your website and earn revenue. When people visit your website and click on the advertisements, the advertisers are going to pay you for each click on their advertisement. If you think these ads are going to be too conspicuous and will draw the attention of the visitor away from the content of your website, you’ll be pleasantly surprised to know that these advertisements are absolutely unobtrusive. These ads are basically text, images or video advertisements that are going to run on their own in an allotted space without disturbing the content or the look of your website.
Google Adsense advertisements are of two types; the Cost-Per-Click (CPC) type or the Cost-Per-Thousand Impression (CPM) type. In CPC advertising you get paid each time a visitor clicks on the advertisement and in CPM, you get paid based on the number of times an advertisement becomes visible to a visitor.
Another way in which you can earn money with Adsense is that Google gives you a search application that any visitor can use while he/she is browsing your website. While using the Google Search application on your website, if a visitor comes across an advertisement on his/her search page and clicks on it, you get paid for that!
Now isn’t Google Adsense a golden egg laying hen for you? You not only generate revenue passively, even in your sleeping hours, but your website becomes popular as well, as with good Google advertisements, more and more people start visiting your website. Here’s one suggestion for you. If you opt to display advertisements that are of relevance to the subject of your website and take the visitor further into the subject in his quest for information, it will become an excellent source of information. This will guarantee high network traffic to your website. So, the Google Adsense is your gateway to both wealth and fame!
For working with Google Adsense, you need to follow some policies and terms and conditions that Google sets. There is a minimum eligibility criteria that you need to satisfy to get Adsense. You should have a website, which should have been in existence for at least 6 months. Google has done this to ensure quality advertising.
Google Adsense serves distinct sectors of information technology. You have Adsense for RSS feeds, which have a huge subscriber base. Adsense images are displayed in the feed and when the RSS subscriber clicks on these images, he/she is directed to the advertisements. We have already seen how one can earn revenue with Google search engine. The third sector that Adsense caters to is that of mobile content, where people can use Adsense on their mobile websites and earn revenue on that. You can also use Adsense on developing domain names and earn revenue from it.
Google Adsense uses a lot of techniques to generate uge network traffic. Usage of attractive phrases, and usage of meaningful and highly useful content help in attracting the visitor and compel him/her to click on the advertisement.
Google Adwords
So much about Google Adsense, let’s see how Google Adwords is beneficial for you. Online advertising is the best way in which you can reach out to every nook and corner of the world in the shortest time possible in a very cost-effective manner. You might want to make your business and your products known worldwide and Google Adsense gives you the best opportunity to do so. Just imagine the amount of money you would have to spend to publicize your products on other channels of the electronic and print media. With Google Adwords, you can place advertisements for your business on the ever-flourishing Google advertisement network and there will be millions of people who will be aware of your business and be interested in taking your service.
If you really want to make some good money with Google Adwords, you should have a target audience who will be interested in your business. If you link up your advertisement with Google Search, your advertisement will be displayed to only those people who are actually on the lookout for the kind of services that you offer. This greatly enhances the visitor response that your website gets. In comparison to Adwords advertising, advertising on television or public hoardings will only target the general audience, out of which only a few will be interested in your services or products.
With Google Adwords you only pay when someone clicks on your advertisement. Apart from the Google Search page, you can place your advertisements on content websites too. Adwords will help you in making an attractive advertisement, in case you are not conversant with designing a good advertisement. Contextual targeting is a wonderful feature that Google offers for your advertisement to get maximum response. The words that you use in your advertisement serve as keywords that are matched against same/similar words in web content and your ad is placed in proximity to the matching words. For example if your ad has vanilla ice-cream as one of the words, your advertisement will be placed in all those websites that have vanilla, ice-cream or ice- creams in their content. Now, that can be quite a big number! Its sure to reach millions of people across the globe very fast. Contextual targeting is used with ad groups and ad groups with placement.
Google Adwrods allows you to advertise textually, graphically or through videos. Choose whatever you think is best for your business. Its best to use videos for demonstrating new products. Textual and graphical advertising is apt for selling serious products like medical equipment. If you are selling fun products, you can always use a lot of graphics and videos to pep up the mood of your potential customers. There is Pay-Per-Click (PPC) advertising and Placement-Target-Advertising (PTA) for both text and banner ads. You can choose to advertise on local, national or international levels. You can also refer to the progress made by your advertisement from time to time.
Google Adwords brings a lot of benefits for you at a reasonable price. There don’t appear to be any monthly charges but only a one-time activation fee. You can also set the limit on how much you are willing to spend on your advertisement on a daily basis. There is no fixed amount that Google sets for you to pay for advertising. You decide upon how much you would like to pay your visitor.
Google Adsense and Adwords are the best advertising features of online advertising to date. It is upto you to use these features to your best advantage.
Okay, so you’ve got your camera up and running and a script in place! Five minutes is all you have to grab eyeballs and attention. But, have you got the technique right? Not everyone with a cam and an idea is a good vblogger. Here are some tips to stand out from the crowd:
- Choose subject with panache: What is it that you are planning to tell and show the world? Popular genres are personal tales, stunts/weird stuff, journo angst and family vblogging. Personal tales with lot of emotion, eye ex-pressions and some sniffing and sobbing with a strong script are usual hits but the subject better be something serious not just your fav t-shirt getting eaten by the dog. Personal tales of humor or love are the most popular. If you can do something real cool like balance a coin tower on the tip of your nose or tongue, you got it made. Tricks are a sure-shot hit. Be original though. If you couldn’t find a slot on television and want your five-minutes of fame telling a local neighborhood story without the editor snipping off bits, vblogging is perfect. Family vblogging is a wee bit personal but then, you decide how much you wish to share. If you have a business or commercial establishment, vblogs are great for advertising.
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