All You Wanted To Know About Google Adsense and Adword

If you turn over the classified advertisement pages of your newspaper, most probably, you might come across scores of classifieds pouring out the virtues of Google Adsense and/or Adwords and how you can become a millionaire, in no time, by simply registering with these applications. Well, these classifieds don’t seem to be exaggerating because Adsense and Adword, Google’s advertising applications, are doing wonders for people who are using them. So, let’s see how …

Google Adsense

How do you earn money with Google Adsense? If you are the owner of a website, it really don’t matter if it’s a small or a big one, with Google Adsense you can display advertisements from the Google advertising network in your website and earn revenue. When people visit your website and click on the advertisements, the advertisers are going to pay you for each click on their advertisement. If you think these ads are going to be too conspicuous and will draw the attention of the visitor away from the content of your website, you’ll be pleasantly surprised to know that these advertisements are absolutely unobtrusive. These ads are basically text, images or video advertisements that are going to run on their own in an allotted space without disturbing the content or the look of your website.

Google Adsense advertisements are of two types; the Cost-Per-Click (CPC) type or the Cost-Per-Thousand Impression (CPM) type. In CPC advertising you get paid each time a visitor clicks on the advertisement and in CPM, you get paid based on the number of times an advertisement becomes visible to a visitor.

Another way in which you can earn money with Adsense is that Google gives you a search application that any visitor can use while he/she is browsing your website. While using the Google Search application on your website, if a visitor comes across an advertisement on his/her search page and clicks on it, you get paid for that!

Now isn’t Google Adsense a golden egg laying hen for you? You not only generate revenue passively, even in your sleeping hours, but your website becomes popular as well, as with good Google advertisements, more and more people start visiting your website. Here’s one suggestion for you. If you opt to display advertisements that are of relevance to the subject of your website and take the visitor further into the subject in his quest for information, it will become an excellent source of information. This will guarantee high network traffic to your website. So, the Google Adsense is your gateway to both wealth and fame!

For working with Google Adsense, you need to follow some policies and terms and conditions that Google sets. There is a minimum eligibility criteria that you need to satisfy to get Adsense. You should have a website, which should have been in existence for at least 6 months. Google has done this to ensure quality advertising.

Google Adsense serves distinct sectors of information technology. You have Adsense for RSS feeds, which have a huge subscriber base. Adsense images are displayed in the feed and when the RSS subscriber clicks on these images, he/she is directed to the advertisements. We have already seen how one can earn revenue with Google search engine. The third sector that Adsense caters to is that of mobile content, where people can use Adsense on their mobile websites and earn revenue on that. You can also use Adsense on developing domain names and earn revenue from it.

Google Adsense uses a lot of techniques to generate uge network traffic. Usage of attractive phrases,  and usage of meaningful and highly useful content help in attracting the visitor and  compel him/her  to click on the advertisement.

Google Adwords

So much about Google Adsense, let’s see how Google Adwords is beneficial for you. Online advertising is the best way in which you can reach out to every nook and corner of the world in the shortest time possible in a very cost-effective manner. You might want to make your business and your products known worldwide and Google Adsense gives you the best opportunity to do so. Just imagine the amount of money you would have to spend to publicize your products on other channels of the electronic and print media. With Google Adwords, you can place advertisements for your business on the ever-flourishing Google advertisement network and there will be millions of people who will be aware of your business and be interested in taking your service.

If you really want to make some good money with Google Adwords, you should have a target audience who will be interested in your business. If you link up your advertisement with Google Search, your advertisement will be displayed to only those people who are actually on the lookout for the kind of services that you offer. This greatly enhances the visitor response that your website gets. In comparison to Adwords advertising, advertising on television or public hoardings will only target the general audience, out of which only a few will be interested in your services or products.

With Google Adwords you only pay when someone clicks on your advertisement. Apart from the Google Search page, you can place your advertisements on content websites too. Adwords will help you in making an attractive advertisement, in case you are not conversant with designing a good advertisement. Contextual targeting is a wonderful feature that Google offers for your advertisement to get maximum response. The words that you use in your advertisement serve as keywords that are matched against same/similar words in web content and your ad is placed in proximity to the matching words. For example if your ad has vanilla ice-cream as one of the words, your advertisement will be placed in all those websites that have vanilla, ice-cream or ice- creams in their content. Now, that can be quite a big number! Its sure to reach millions of people across the globe very fast. Contextual targeting is used with ad groups and ad groups with placement.
Google Adwrods allows you to advertise textually, graphically or through videos. Choose whatever you think is best for your business. Its best to use videos for demonstrating new products. Textual and graphical advertising is apt for selling serious products like medical equipment. If you are selling fun products, you can always use a lot of graphics and videos to pep up the mood of your potential customers.  There is Pay-Per-Click (PPC) advertising and Placement-Target-Advertising (PTA) for both text and banner ads. You can choose to advertise on local, national or international levels. You can also refer to the progress made by your advertisement from time to time.

Google Adwords brings a lot of benefits for you at a reasonable price. There don’t appear to be any monthly charges but only a one-time activation fee. You can also set the limit on how much you are willing to spend on your advertisement on a daily basis. There is no fixed amount that Google sets for you to pay for advertising. You decide upon how much you would like to pay your visitor.

Google Adsense and Adwords are the best advertising features of online advertising to date. It is upto you to use these features to your best advantage.

A tutorial on PPC versus PPM

Introduction

Web traffic has become an inseparable part of online business, which is booming of late. It not only increases customers, but also enhances the cash flow and revenue generation for a website. People are banking on the popularity of their websites. Website traffic is the lifeline of a website. To draw website traffic, various strategies can be used like the inclusion of keywords, backlinks, and unique content. Among the paid methods of increasing website traffic are PPC (pay per click) and PPM (Pay per mille or thousand impressions).

Read the rest of this entry »

The Importance of Link Baiting?

Link baiting can be defined as “link building technique with a twist”. It has been compared with fishing by SEO experts. Have you ever observed an angler catching fish using some fish food as a bait to catch the fish? Similarly, when you want to draw a huge amount of network crowd, you need to display some textual or graphical content on a web page that acts as bait. Instead of hunting out for links you intend to bring links to your site through unique and good site content.

This content can be a blog post or an article or a picture that is used for drawing as many links as possible from different sources on the Internet. This content that is used for baiting links on the Internet is called a link bait and the process is called link baiting. Link Baiting is just like fishing. Read the rest of this entry »

Why E-Mail Marketing?

E-Mail marketing refers to sending commercial messages to Internet users through electronic mail. A type of direct marketing, e-mail marketing essentially involves the following activities:

• Promotion of new products online,
• Sending commercial messages to existing and potential customers and trying to win their loyalty,
• Advertising through e-mail (even if it is for a third party),
• Sometimes, fundraising messages also come under the scope of e-mail marketing.

Why is E-Mail Marketing Important? Read the rest of this entry »