Technorati Explored

According to Wikipedia, “the name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.”

Technorati monitors millions of blogs on the web. It actually is a search engine for blogs on the web. It is a place where records are made of all kinds in real time interaction going on locally or globally over the web. It was launched in 2002 with its main focus on blogs. Today it gives the most relevant results to you about photos, videos audio files and of course blogs.

Claiming a blog

If you want your blog indexed with Technorati you need to claim your blog. This means that you have to register with Technorati, give a short description of the subject and the keywords. If you have content that is specific to a particular country you have to mention the country and it has to be included in your keyword. You have to have a profile with quality content so that the search engine links back to it. You may create a blog anywhere and not necessarily in Technorati to claim it.

Technorati tag

Popularity of your blog depends on the kind of traffic which your blog receives. To have decent amount of traffic through Technorati it is important to have Technorati tag to your blog. If your blog is tagged by Technorati the viewer will find it easier to track your blog on the internet. A keyword or words describing the subject matter of your blog is known as Technorati tag. The bloggers need to categorize their blogs by giving certain keyword for their blogs this is known as tagging.

For example, if you are writing on organic food, you can have tags like organic vegetables, organic cereals, healthy food, organic cooking, etc. Every time a viewer uses any of these words to find a blog post Technorati will link the person to your page. This is the way you get found on Technorati. Another advantage is that if you put a picture in del.icio.us or Flickr your blog can be linked to those pictures along with your blog.

The tags of Technorati are important for finding information on the web. It will take you to a collection of blogs which have similar tags. It can not only show results from its own site but from other tag sites as well and also compile result from the web related to the tag. In case you have a post containing information on all posts regarding a particular tag, Technorati will link it to that. All the top search engines like Yahoo, Google and MSN include Technorati tag pages for an organic search. It gives a lot of extra traffic to a site in Technorati. Therefore, it is important to rank high on Technorati tag to receive more traffic. To do this you need to post new content to your blog post from time to time related to a particular tag.

Ranking in Technorati and updates

Ranking on Technorati tag site is important if your page is carrying ads or links for selling. The better the Technorati rank the more you will be paid for these. But your page ranking will depend on the uniqueness of your tags on Technorati. The quality of your content and the matching tags that you are using will all count toward Technorati ranking. The better they are matched, the higher will be the rank. It will also be easier for the viewers to visit your post if your tags and article is well matched. This way you will get more traffic.

It is very important to keep on top of the first few pages of Technorati. This means regular updates to your post. Post an update at least twice a day. They don’t have to be long. Just a few lines would do. Once you finish updating use the ping service to let Technorati and other sites know about your update. There are number of free ping sites that you can use to notify other sites.

To increase your rank in Technorati you can buy a blog post. The blog post is claimed by owners which make their network valuable to the buyers in future. If you buy a blog post in one of the networks you will have a backlink from 100 to your blog or other blogs which the owners have claimed with Technorati. To boost your Technorati rank you can get number of blogs from different blog posts which have been claimed by Technorati.

If you are looking for a good blog engine you can use WordPress. You may sponsor a theme in WordPress which will increase your rank with Technorati every time a claimed blog will access the template you have created and installed it. Only matter of importance is that your theme has to be good and professional so that it will be downloaded by hundreds of people using WordPress

Search through Technorati

When you want to search on Technorati you need to browse through its tags which you already know are the reference to the topics the bloggers are writing about. The tags are organized in an alphabetical order on Technorati tag page. The top 250 tags are shown here. If the tag is bigger in text it gets more popularity.

You can also find blogs by topics on Technorati. It has a directory which has been organized according to the topics. It is called Technorati Blog Finder. Your browsing becomes easy and you can browse through the tags or go the bottom to see the recently posted blogs.

Another advantage of Technorati is that it informs you about the most popular topics on the web. Those who like to keep in touch with the latest happenings like going to the ‘Popular’ list of Technorati. This includes movies, news, books and blogs. If you are interested in knowing about the most popular blogs, you can view the ‘Top 100 Popular Blogs’ by Technorati ranking.

If you are interested in a particular topic and want to view it over and over, Technorati will keep a track of it for you. You just need to add the keyword or the URL. This is called Technorati ‘Watchlist’. It is very handy as you can access it to your convenience and search within it or you can have a Mini Watchlist as a pop up window as you are surfing the net.

If you are blogging on a daily basis it is easier to track blogs through Technorati as it gives good results. It also lets you know the global conversation on a particular topic and what the latest popular topic is all about.

Tags: blogs, Social Bookmarking, technorati