Secret Strategies for Link-Building

When you establish a presence on the Internet, the main purpose is to have surfers find your website from around the world. Link-building is one of the easiest and most effective method of getting your site up the popularity charts. Here are some tips on how to use link-building.

• Getting friendly

Reciprocal link-building is the easiest and free methods. Two webmasters hook up and agree to share the link of the other’s website. This is how both the sites piggy-back to gain in popularity. The idea is to cash in on a double quota of surfers. Once you start building a network of reciprocal links, your popularity quotient will go up exponentially. And, of course, the process is for free! Reciprocral links help the website being ranked better by search engines too. Usually both the ‘partner’ sites agree to display the other’s link prominent with a banner or text link. It is not necessary that you exchange links with sites of only those in your own subject genre. Sometimes sites with completely different appeals link up and this widens their surfer base too.

• Get quoted

A fantastic strategy for link-building is to find mention in e-zines and newsletters. Millions and zillions of e-mails go out across the web every hour. To find mention in any of the e-zines or newsletters sent in these mails is like an advertisement in gold. When forwards are sent, your links further fans out like a spider and raises the chances of some surfer wanting to check out your website. Another thing is that if you are listed in a good e-zine, your credibility goes up too and this improves your search engine exposure and ranking. If your site is linked with another good website, automatically your intrinsic value goes up as it is seen as a high-value resource too. You can think about syndicating your own articles too and resource line with your link is worth its words in gold!

• Listing to the top

Finding mention in web directories is the perfect method to increase the visibility of your website. Directories are built by grouping pages of similar content and concept. Search engines have a ‘habit’ of sifting through directories. Directory listings give you a straight one-way link that can be cashed as popularity for your site. Click-through traffic of surfers who come across your website link in a directory usually add to great traffic. Finding the right kind of directories for link-building is also an art.

• Boost with content

Of course, link-building without adequate content that catches the interest of the surfer is useless. Unless you have catchy and classy content on your website, you will be unable to benefit from any sort of link-building. Popularity grows fast and ebbs fast. There is no way of monitoring how it works but somehow when and if your website does fall in the rut/useless category, you will be surprised how magically the traffic falls. Internet experts are unable to explain this negative advertising phenomena!

Tags: reciprocal link-building, Social Bookmarking