Twit Twit on Twitter: The New Age Marketing Tool

No business could survive today without advertising their products. Companies are coming up with new marketing tools everyday. Starting with the granddaddies, newspapers and magazines of the past to TV, radio, and Internet ….we have come a long way! The Internet has not only proved to be a tool for advertisement but now it is used by companies to sell their products directly to the customers online.

Companies are forever looking for new ways to market their products online and the latest addition to the list is twitter. Twitter is a free network that has been introduced for social networking and micro blogging. It allows you to write mini blog posts (really mini! not more than 140 characters) to interact with people in your network. Read the rest of this entry »

A tutorial on PPC versus PPM

Introduction

Web traffic has become an inseparable part of online business, which is booming of late. It not only increases customers, but also enhances the cash flow and revenue generation for a website. People are banking on the popularity of their websites. Website traffic is the lifeline of a website. To draw website traffic, various strategies can be used like the inclusion of keywords, backlinks, and unique content. Among the paid methods of increasing website traffic are PPC (pay per click) and PPM (Pay per mille or thousand impressions).

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